Stories That Inspire. Brands That Connect.
In Good Company
Our work is trusted by brands that value authenticity and excellence.
MORE THAN PRODUCTION, IT’S PARTNERSHIP
At Fraction, we craft cinematic content that reflects the heart of your brand and the people it serves.
With a focus on authenticity, community, and timeless storytelling, we elevate your message into something truly unforgettable.
Strategic Storytelling, Cinematic Impact.
A Deeper Look at Our Services.
-
Social media is a battleground for attention, and we create cinematic, high-impact content designed to stop the scroll. With 50% of viewers scrolling away in the first two seconds, grabbing attention fast isn’t an option—it’s a necessity. That’s why we specialize in short-form content engineered for retention, using dynamic visuals, sharp editing, and platform-specific strategies to hook your audience instantly—and keep them watching longer. Whether it’s a sleek product showcase, an engaging behind-the-scenes look, or a dynamic brand story, we ensure your content doesn’t just get seen—it holds attention and drives action.
Best suited for: Luxury brands, hospitality, fashion, fitness, and e-commerce brands looking to dominate social feeds with high-quality, fast-paced content.
-
Authenticity wins. Our docustyle productions bring real stories to life, capturing the people, passion, and purpose behind a brand with cinematic precision. We focus on the human element, crafting films that go beyond surface-level marketing to create real, relatable, and emotionally compelling narratives. Whether it’s a brand origin story, a powerful case study, or a purpose-driven documentary, we shape each piece with raw authenticity and premium aesthetics.
Why us? Our background in narrative filmmaking ensures that each story is visually compelling, emotionally resonant, and strategically aligned with your brand’s objectives. We don’t just film—we find the heartbeat of your story and elevate it.
Best suited for: Legacy brands, startups with a unique journey, corporate teams looking to humanize their brand, and organizations with a strong mission.
-
Your brand’s voice deserves more than a talking head. We craft interviews with depth, style, and impact, using cinematic lighting, dynamic framing, and an engaging editorial approach to create compelling conversations. Whether it’s an executive spotlight, an expert discussion, or customer testimonials, our approach makes every word count.
Why us? We bring precision and artistry to every interview, ensuring the setting, sound, and energy match the story being told. All you need to do is show up and tell your story—we’ll take care of the rest. Plus, our expertise in non-intrusive direction helps interviewees feel comfortable and authentic, making for a natural yet polished final product.
Best suited for: Thought leadership content, corporate communications, brand ambassadors, testimonials, and internal company culture pieces.
-
Powerful ads aren’t just seen—they’re felt. Our campaign work merges high-end production values with strategic storytelling, crafting visually striking, emotionally engaging, and conversion-driven content. From sleek product commercials to bold brand films, we design ads that leave a lasting impression and drive results.
Why us? We bring a premium cinematic approach to commercial work, ensuring your ad isn’t just another video, but a standout piece that elevates your brand. Whether for social media, digital platforms, or traditional broadcast, we tailor our storytelling to maximize engagement and ROI.
Best suited for: High-end product launches, hospitality campaigns, fashion and lifestyle brands, luxury automotive, and corporate branding.
We’re not just a production company.

We’re your creative partner, helping you build meaningful connections with your audience through content that feels real, resonates deeply, and inspires loyalty.
Through cinematic storytelling, strategic branding, and captivating visual production, we guide you through every step of the creative journey.
From defining your brand’s tone of voice and crafting compelling concepts to meticulous pre-production and seamless shoot days, we transform ideas into impactful content that defines your brand, forges meaningful connections, and leaves an indelible mark on your audience.
Our Approach: Craftsmanship with Purpose.
Every brand has a story. Our role is to tell it beautifully, truthfully, and in a way that creates lasting impact.
Story-Driven: We focus on the human element of your brand to foster emotional connections.
Tailored Excellence: Every project is bespoke, designed to align seamlessly with your vision and values.
Community-Centric: Our work is about building trust, relationships, and a sense of belonging.
